Maritime Ship & Yacht Brokers Inc.G. Ernest Hamilton
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| Now Is The Time To List Your Boat Professional yacht brokers are frequently asked: when is the 'best' time to list a boat? The answer is now! 
The annual boat marketing season in Canada begins with the Toronto Boat Show (January) & the Halifax International Boat Show in the east (February). While internet marketing is important and by its nature without a season, boat shows and the exposure that they provide are important too. That is particularly so as they address local markets which are the strongest ones for any broker. High boat transportation costs, associated with high fuel prices, make that particularly so. Waiting until spring to list your boat will deprive you of some important marketing opportunities. And if you are contemplating listing your boat for sale, now is the time to make sure she is as ready for showing as the winter season allows: cleanliness counts; as does a good winter cover. Nothing turns off prospective buyers quite like mildew and a bilge full of ice. In this (buyer's) market, 'priced-right' is more than 'half-sold'. The reality is that the strength of the Canadian dollar has effectively devalued Canadian boats as boat prices are set by the larger US market. The weakness of the US economy and its impact on boat prices there is clearly not helping us here either. Buyers in your area that might otherwise consider buying your boat will cheerfully head south and buy a sister ship if your asking price is too high. A competent broker or surveyor can help you establish a realistic asking price. An asking price should never be more than 10% greater than the true (current) market value of a boat. It is our experience that overpriced boats simply get passed over by prospective buyers. The asking price has to be realistic or offers will simply not be forthcoming. I tell clients that the internet is a 'double-edged' sword: it allows us to promote their boat over a wide area via the various websites to which we subscribe, but it also does not allow us to get away with asking prices that are significantly 'out of line' with those elsewhere. An experienced yacht broker can be of help to you with all of this. Remember: 'A qualified broker is your best protection'. Ernest Hamilton has been serving the needs of the boating community of Eastern Canada since 1979. Whether buying or selling, power or sail, Maritime Ship & Yacht Brokers has the experience and expertise to help you with any transaction, large or small. Please use the links at left to find out more about us and the services that we provide. |
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